Alex Overend

Overend.dev

A Senior Technical Leader with 10+ years of experience architecting revenue-generating automation systems and leading high-impact digital projects.

About Me

I'm a systems architect and technical leader with a background in entrepreneurship. I don't just build software; I build systems that solve business problems and create lasting value. My journey started over a decade ago, founding a digital agency where I learned to connect technical execution directly to business outcomes. This experience taught me that the best code is code that serves a purpose.

I thrive on complex challenges, from architecting AI-driven automation pipelines to leading remote teams on large-scale projects. I'm driven by a passion for building efficient, scalable, and revenue-generating solutions.

A Decade of Delivering Results

Case Study: The Zero-to-Market-Leader Playbook

Founder / SEO & Web Consultant | Thai Massage Belfast (Wellness Industry)

I took a struggling business with no online presence and architected a full-stack digital marketing strategy that resulted in total market domination.

  • The Result: Took the client from £0 to over £30,000 in new monthly revenue within the first year.
  • The Growth: Achieved a 400% increase in organic traffic and secured the #1 Google ranking for all primary keywords.
  • The Strategy: Executed a multi-stage plan including conversion-focused web development, creating over 50,000 words of niche content to build authority, and an aggressive local SEO campaign.

What My Clients Say

"Working with Alex was a game-changer. He took our business from invisible to the top of the market. His understanding of both the technical and business sides is unmatched."
– Client, Wellness Industry
"Alex is a true professional. He delivered a high-quality product on time and on budget. I would recommend him to anyone looking for a reliable and experienced developer."
– Client, Tech Industry

How I Work

1. Discovery Call

We'll start with a free, no-obligation call to discuss your project goals, challenges, and requirements. This helps me understand your vision and determine if we're a good fit.

2. Proposal & Agreement

Based on our discussion, I'll prepare a detailed proposal outlining the project scope, timeline, and deliverables. Once we're both happy, we'll sign a formal agreement.

3. Delivery & Handover

I'll get to work, providing regular updates and opportunities for feedback. Upon completion, I'll deliver the final product and provide any necessary training or documentation.

Project Case Studies

MockWizard: The AI E-commerce Factory

Ruby on Rails Python Flask PostgreSQL Cloudflare API

Problem: The e-commerce landscape for print-on-demand products is saturated. Manually creating unique, high-quality designs and optimized listings across multiple marketplaces is time-consuming and unprofitable at scale.

Solution: I architected and built a fully automated, end-to-end pipeline. The system uses AI to generate unique artwork, programmatically creates compelling product mockups, and then pushes SEO-optimized listings to various marketplaces via their respective APIs.

  • Architected a Rails backend to manage the entire workflow, from job queuing to final listing.
  • Developed a Python/Flask microservice to handle the AI image generation and processing.
  • Engineered a robust PostgreSQL database schema to track millions of unique designs, products, and listings.
  • Integrated with Cloudflare R2 for asset storage and the Cloudflare API for domain management.

Outcome: This system allows a single operator to manage an entire e-commerce business that would typically require a team, creating a significant competitive advantage through radical efficiency.

WispGPT: AI-Powered Code Explainer

Python AI CLI Cloudflare Workers

Problem: Code reviews are essential but time-consuming. Understanding the intent behind large or complex `git diff` outputs can be a significant bottleneck for development teams.

Solution: I developed an open-source command-line tool that leverages AI to analyze `git diff` outputs. It generates clear, concise, human-readable explanations of the changes, helping developers quickly grasp the context of a commit.

  • Built as a lightweight and flexible Python script, easily installable via pip.
  • Designed to be model-agnostic, allowing users to plug in their preferred AI API provider.
  • Created a simple Cloudflare Workers-based landing page for project visibility and documentation.

Outcome: WispGPT streamlines the code review process, saving developers time and reducing cognitive load. It has been well-received in the open-source community, demonstrating the power of AI to enhance developer workflows.

Google RNG Override

JavaScript React Chrome Extension API

Problem: For testing, demonstration, or entertainment purposes, there was no simple way to control the outcome of Google's public-facing random number generator.

Solution: I developed a lightweight, open-source Chrome extension that injects a React-based UI onto Google's search results page. This UI allows the user to pre-determine the number that the random number generator will produce.

  • Utilized the Chrome Extension API to safely inject and manage the UI on the target page.
  • Built the user interface with React for a modern and responsive experience.
  • Engineered the JavaScript logic to intercept and override the default RNG behavior without disrupting the rest of the page.

Outcome: The extension provides a simple and effective solution for a niche problem, showcasing skills in browser extension development, DOM manipulation, and front-end frameworks.

Real Estate Platform

Ruby on Rails JavaScript PostgreSQL

Problem: A major construction firm in Myanmar needed a comprehensive digital platform to showcase its properties, manage client relationships, and streamline its sales process in a rapidly growing market.

Solution: I led the development of a full-featured real estate platform. The system included a public-facing property showcase, a secure client portal for managing documents and payments, and an admin dashboard for sales pipeline management.

  • Built on a robust Ruby on Rails backend, providing stability and scalability.
  • Designed a PostgreSQL database to handle complex relationships between properties, clients, and transactions.
  • Developed a responsive front-end with JavaScript to ensure a seamless experience across all devices.

Outcome: The platform successfully digitized the client's sales and marketing operations, improving lead generation, client management, and overall business efficiency.