CV - Alex Overend

Summary

A Senior Technical Leader and Systems Architect with over 10 years of experience architecting high-impact, revenue-generating software solutions. Proven ability to lead projects from concept to completion, managing teams, budgets, and client relationships while remaining deeply hands-on with modern technologies. Combines an entrepreneurial background with deep expertise in AI-driven automation, full-stack development, and scalable systems to deliver exceptional commercial value.

Core Competencies

Leadership & Strategy: Technical Leadership, Project Management, Freelancer & Team Management ($14k+ Budgets), Client Relations, Agile Methodologies, SEO & Growth Strategy
Languages: Python, Ruby, JavaScript
Frameworks & Systems: Ruby on Rails, Flask, AI Automation Pipelines, SaaS Architecture, API Design & Integration, React, Tailwind CSS
DevOps & Tools: Git, PostgreSQL, Bash Scripting, Systemd, Cloudflare Workers API, Photoshop API, Chrome Extension Dev

Professional Experience

Founder / Lead Systems Architect | Proprietary E-commerce Venture

[Location] | 2018 – Present

Architected and built "MockWizard," a sophisticated, end-to-end automation platform using Ruby on Rails and Python that powered a full e-commerce business.
Engineered an AI-driven production pipeline that handled generative art creation, SEO metadata generation, and automated multi-platform listings, reducing manual work by over 90%.
Directed a freelance budget exceeding $14,000 on Upwork, successfully leading numerous remote developers and designers on various project components.

Lead Developer / Digital Project Manager | Geoghegan Conservatory Conversions

Northern Ireland | 2015-2016

Headhunted based on a track record of success to lead high-stakes digital projects.
Directed technical and creative teams to deliver custom web applications and digital advertising campaigns for premium brands, including Bavarian BMW.

Founder / SEO & Web Development Consultant | LecaleMedia.com

Belfast | 2016-2019

Founded and operated a successful digital agency delivering web development and SEO services.
Drove over £30,000 in new monthly revenue for a key client in the wellness industry by architecting and executing a market-dominating SEO and content strategy that took them from zero online presence to #1 in their region.
Successfully replicated the growth model to facilitate the client's expansion into a new territory.

Project Lead / Team Lead | Sun Myat Tun Construction Myanmar

Myanmar | 2019-2021

Led remote development teams through the full lifecycle of complex software projects, including a multi-feature real estate platform and a Google Chrome extension.

Featured Technical Projects

MockWizard: A proprietary, AI-powered automation engine built to run a full e-commerce operation, demonstrating skills in system architecture, AI integration, and full-stack development.
WispGPT: An open-source AI tool (100+ GitHub stars) that explains git diff changes in plain English, showcasing a commitment to improving developer collaboration and workflows.
SafeProperty: An advanced, multi-tenant Real Estate SaaS platform prototype built with Ruby on Rails to demonstrate complex architecture and dynamic theming capabilities.

Education

Queen’s University Belfast

Higher National Diploma, Computer Science (Equivalent to A-Level AAA)

Focus on practical software development and autonomous project work, aligning with a hands-on, results-driven career.